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Where Expertise Becomes Visible

We’re based at Cambridge Science Park, one of Europe’s most respected science and technology ecosystems.

It is our production home and flagship credibility environment - but Acuity Beacon is not limited to one location or one sector.

We work with ambitious B2B organisations, innovation-led companies, corporate teams, science parks, technology hubs and specialist business ecosystems.

Our innovation network connects the places and organisations where credible ideas, specialist knowledge and commercial progress are already happening.

For clients, that means campaigns produced in a context that signals credibility, relevance and momentum from the start.

Remote and on-location sessions are also available.

Project examples.

Let your happy customers tell your prospective clients just how great you are.

GeoMX

Nanostring

OLink

Location: Oxford, UK

Location: Zurich, Switzerland

Location: Lieden, Netherlands

GeoMX

Location: Oxford, UK

Nanostring

Location: Zurich, Switzerland

OLink

Location: Lieden, Netherlands

Want to see more? Drop us a line.

EVIDENCE-BASED CREDIBILITY

We'll take care of everything.

A managed approach designed to take the pressure off your team.

One of the biggest barriers to creating strong customer-facing content is simply finding the time to manage it properly. That is why we take care of the process for you - from shaping the brief and planning the right assets to overseeing production and delivering work that is ready to use.

That means your team can stay focused on the day job while we turn your expertise into clear, credible, commercially useful media assets.

Identify success.
Form a strategy.

You tell us your goals. We create a strategy and messaging that gets you the results you want to achieve. Simple as that.

End-to-end project management.

Optimised delivery
within 10 days

Remote or on-site - from pre-production to coaching the interviewee, filming and editing - we take care of everything.

You'll receive your ready-to-publish files in the formats you need for your website, sales team, LinkedIn video posts etc.

Wherever your story needs to be told.

Whether you choose our Cambridge Science Park base, your premises, your client’s premises, or our studio-quality remote recording setup, we can film wherever makes most sense for the story and outcome you need.

Filming sessions typically take around an hour, plus setup. And because we are experienced at coaching interviewees, we make the whole process as simple, relaxed and enjoyable as possible.

The video testimonial workflow

The best customer videos are not improvised.
They are created around strategic messaging, the buyer's need for credible insight, and clear business outcomes.

A STRATEGIC APPOROACH

Start simple, or go deeper.

1. Customer Proof Film

For companies that need a clear, credible customer video without the full strategic proof system.

What’s included

• Pre-filming briefing call

• Customer story planning

• Interview question development

• Customer interview filming

• Editing, audio polish and colour correction

• Client review round

Outputs

• 1 main customer proof film

• Final video file for website, sales and LinkedIn use

• Basic customer quote selection from the interview

Choose the level of proof you need

2. Buyer Proof Sprint

For companies that want a customer story turned into practical sales and marketing evidence.

What’s included

• Proof mapping session

• Review of your ICP and key buyer concerns

• Customer story selection support

• Strategic interview planning around value, risk, trust, implementation and confidence

• Customer interview filming

• Editing, audio polish and colour correction

• Asset planning for sales, marketing and proposal use

• Client review round

Outputs

• 1 main customer proof film

• 3-5 shorter video assets focused on specific proof themes

• Customer evidence library

• Approved customer quotes

• Sales-ready proof statements

• Proposal-ready customer evidence

• Suggested use plan for website, sales follow-up, LinkedIn, landing pages and proposals

This is the best entry point for companies that want more than a testimonial, but do not yet need a full evidence system.

3. Buyer Proof System

For companies selling into complex buying groups where multiple stakeholders need reassurance.

What’s included

• ICP and stakeholder analysis

• Hidden-buyer mapping

• Buyer risk and proof mapping

• Customer story selection support

• Strategic interview planning

• Customer interview filming

• Editing, audio polish and colour correction

• Stakeholder-specific asset planning

• Sales, marketing and proposal activation planning

• Client review round

Outputs

• 1 main customer proof film

• Stakeholder-specific video assets

• Customer evidence library

• Commercial evidence assets

• Relevance evidence assets

• Confidence evidence assets

• Decision-support evidence assets

• Approved customer quotes

• Proposal-ready customer proof

• Sales enablement assets

• Campaign and landing page proof

• Internal champion support material

• Proof usage plan across sales, marketing, proposals and stakeholder communications

This is the full system for companies that need customer evidence to support complex sales, hidden buyers, internal champions and multi-stakeholder decision-making

Optional add-ons

These can sit underneath all three packages:

• Additional customer interview

• Additional stakeholder interview

• Filming at Cambridge Science Park

• LinkedIn launch campaign

• Landing page copy support

• Full written case study

• Sales deck / proposal integration

• Supplier Confidence Pack

• Ongoing proof library development

This structure makes the value jump much clearer: Option 1 gives them a film. Option 2 gives them reusable sales evidence. Option 3 gives them a strategic proof library for complex buying groups.

Start simple, or go deeper.

Choose the level of proof you need

Start simple, or go deeper

Need a straightforward customer proof film? We can do that.

Need a more strategic evidence library for complex sales? We can do that too.

The Buyer Proof System is modular, so you can start with the level of proof you need now and build from there.

Package labels only

Customer Proof Film

A clear, credible customer video.

Buyer Proof Sprint

A customer interview planned around the evidence your buyers need.

Buyer Proof System

A full customer evidence library for complex sales.

Four types of evidence shape complex B2B decisions.

Strong customer evidence should help buyers understand value, see relevance, feel confident in delivery, and persuade others internally.

Commercial evidence

Proof the investment creates value, ROI, cost reduction, time savings, risk reduction, efficiency or growth.

Relevance evidence

Proof that you have helped companies like them, with similar use cases, pressures, risks, or buying contexts.

Confidence evidence

Proof that implementation, service, support, and delivery will not create unnecessary risk or disruption.

Decision evidence

Proof internal champions can share with finance, procurement, compliance, operations, security, and leadership.

One customer interview can become a full set of buyer-ready assets

The goal is not simply to create a video. It is to create commercial proof that your team can use where trust matters most

Focused video assets shaped around themes such as value, risk, relevance, implementation, service, and quality confidence.

Stakeholder-specific video assets

Customer Evidence Your Team Can Use in Proposals, Tenders, Sales Decks, and Follow-Up

Proposal-ready proof

Customer Evidence Library

Approved customer quotes, proof statements, and evidence-led messaging for sales and marketing use.

Main customer proof film

A polished customer story that shows why future buyers can trust you

Campaign and landing page proof

Customer evidence that makes campaign pages, outreach, and LinkedIn activity more credible.

Internal Champion Support

Evidence your main contact can share with finance, procurement, compliance, operations, and leadership

For B2B companies where trust affects the sale

The strongest fit is an expert-led B2B company selling complex, high-value, or risk-sensitive products and services

For businesses that need to influence finance, procurement, compliance, operations, security and leadership.

Multiple Decision Makers

For companies that need to reduce perceived risk and prove why they are the safer choice.

Competing against bigger names

Underused customer proof

For Teams with Happy Customers but limited reusable evidence for sales, proposals, and campaigns.

Complex sales

For companies where buyers need confidence before they feel ready to move forward.

A strategic process before the camera comes out

Plan the proof

We identify the customer story, messages, and evidence the interview needs to capture.

Capture the Customer Evidence

We interview your customer remotely, at their location or on-site at Cambridge Science Park where a more polished setting is useful.

Map the buying group

we clarify your ICP, visible buyers, hidden stakeholders, and the concerns that shape the decision.

Find out how AcuityBeacon can help drive your business growth with credibility.

Create the proof library

We turn the interview into buyer-ready assets your team can use across sales, proposals, campaigns, and stakeholder communications.

We work with specialist B2B firms, professional services businesses, and innovation-led companies to create content that helps buyers understand their value more clearly and trust their expertise more quickly.

That includes video content, podcasts, webinars, customer testimonials, regional events, and LinkedIn content designed to support real business goals.

We are skilled at extracting the insight, knowledge, and experience that make a business worth paying attention to - then turning that into clear, authority-building content that is commercially useful from the first impression onwards.

Communicate your expertise with clarity.
Build success through trust.

Evidence-Based Credibility

For specialist B2B businesses doing valuable, high-quality work, articulating your value with clarity and credibility is crucial to business success.

When buyers can quickly understand what makes your business different, why your expertise matters, and how your offer creates value, it becomes much easier to build trust, strengthen positioning, and support better buying decisions.

That is where the right content makes a real difference.

We help businesses present their unique value and expertise without the jargon, the fluff, or the dreaded marketing-speak - so your content feels clearer, more credible, and more commercially useful from the very first impression.

Convince the decision makers you'll never meet.

The 'hidden buyers' are calling the shots. Here's how to reassure them.

Most proposal content is produced for the primary contact. But buying decisions are made by decision-making groups commonly known as 'hidden buyers'. Each of these stakeholders is looking for different risks, proof, and reassurance.

We help ensure your proposal lands with a compelling message to everyone that sees it by:

• identifying the stakeholder concerns that actually slow approval

• designing a message hierarchy that reduces internal disagreement

• creating targeted assets that answer those concerns clearly

• keeping it lean - only building what's needed to win the deal

We design approval logic - which ensures your proposal increases prospect confidence (without creating a massive content project for you).

Remove the barriers to winning more deals

Most bids are lost for at least one of three reasons. Fix these and you stop leaking wins.

of buyers say they need ROI based proof points in order to buy.

of buyers rank their shortlist in order of preference before contacting sales.

of deals are lost to customer indecision - not a competitor.

Turn your strongest real world proof into decision ready credibility assets that answer the unspoken questions buyers and internal stakeholders use to approve or veto a deal.

Proposals including video can increase deal success by 41%

Proposals with video included in them close 26% faster.

Only 21% of proposals include video within them.

A Rare Advantage For Growth-Focused Businesses

Credibility-driven proposals are one of the simplest, most underused ways to stand out in a competitive bid, without changing your pricing or your scope. The bar is low - the upside is high.

“AcuityBeacon transformed our proposal conversions – everything is organized, clear, and easy to track.”

Amanda C
TBC Global

“Their team saved us countless hours every month. Professional, fast, and incredibly reliable.”

Matthew B
Big Deal Agency

“Incredible uptick in our conversion rates and real human support – exactly what we needed to scale confidently.”

Janet K
Grouple Inc

What our clients say?

testimonials