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An Outcome-Based Approach

We don't start with content, channels or the mechanics of a campaign.

We start with the outcomes you want to achieve.

Whether you're trying to win more deals, reduce proposal stall, increase buyer confidence, strengthen your market position or support complex buying committees, we work backwards from the commercial result you're trying to achieve.

From there, we identify the evidence your audience needs - then we create a strategy and develop assets designed to support that decision.

RESULTS FOCUSED

The Acuity Beacon Framework

Strategically focussed video testimonials and case studies developed to speak to the specific needs of your individual buyer groups. This is how we make your testimonial videos even more commercially effective.

Project examples.

Let your happy customers tell your prospective clients just how great you are.

GeoMX

Nanostring

OLink

Location: Oxford, UK

Location: Zurich, Switzerland

Location: Lieden, Netherlands

GeoMX

Location: Oxford, UK

Nanostring

Location: Zurich, Switzerland

OLink

Location: Lieden, Netherlands

Want to see more? Drop us a line.

EVIDENCE-BASED CREDIBILITY

We'll take care of everything.

A managed approach designed to take the pressure off your team.

One of the biggest barriers to creating strong customer-facing content is simply finding the time to manage it properly. That is why we take care of the process for you - from shaping the brief and planning the right assets to overseeing production and delivering work that is ready to use.

That means your team can stay focused on the day job while we turn your expertise into clear, credible, commercially useful media assets.

RELAX - WE'VE GOT THIS

Wherever your story needs to be told.

Whether you choose our Cambridge Science Park base, your premises, your client’s premises, or our studio-quality remote recording setup, we can film wherever makes most sense for the story and outcome you need.

Filming sessions typically take around an hour, plus setup. And because we are experienced at coaching interviewees, we make the whole process as simple, relaxed and enjoyable as possible.

ON LOCATION + REMOTE

Identify success.
Form a strategy.

You tell us your goals. We create a strategy and messaging that gets you the results you want to achieve. Simple as that.

End-to-end project management.

Optimised delivery
within 10 days

Remote or on-site - from pre-production to coaching the interviewee, filming and editing - we take care of everything.

You'll receive your ready-to-publish files in the formats you need for your website, sales team, LinkedIn video posts etc.

The video testimonial workflow

Effective customer videos are created around strategic messaging, the buyer's need for credible insight, and clear business outcomes.

A STRATEGIC APPROACH