Acuity Beacon Media Production Terms - Promotional Pricing

Effective from: 15 September 2026

Acuity Beacon is a trading name of Revolution Media & Events Ltd, a company registered in England and Wales under company number 13944271, whose registered office is The Bradfield Centre, 184 CAMBRIDGE SCIENCE PARK, MILTON ROAD, CAMBRIDGE, CB4 0GA.

In these terms, "Acuity Beacon", "we", "us" and "our" mean Revolution Media & Events Ltd trading as Acuity Beacon. "Client", "you" and "your" mean the business purchasing our services.

By booking, paying for or otherwise instructing us to begin providing a service, you agree to these terms.

1. The service

We provide video production and related content services according to the package selected by the client.

The deliverables included in each package are those stated on our website, quotation, order confirmation or other written agreement at the time the service is purchased.

Unless otherwise agreed in writing, promotional packages are provided on a rolling monthly basis, with one agreed production cycle and its associated deliverables during each monthly service period.

Anything not expressly included in the selected package may be quoted and charged separately.

2. Standard prices and promotional prices

From time to time we may offer selected clients a reduced promotional or event rate against our standard pricing.

Where a client joins Acuity Beacon at an advertised promotional rate, that rate will remain available to that client for as long as:

the service remains continuously active;
the client remains on the package and production scope originally purchased; and
payments remain up to date.

The promotional rate is therefore not limited to the first month. It continues for each consecutive service period while these conditions are met.

3. Your promotional rate is locked while you remain active

Provided your service continues without interruption, we will not increase the base promotional price of the package you originally purchased.

The rate lock applies to the package and scope originally purchased, rather than to future versions of that package.

For example, if we later increase the number of videos or services included within a package for new customers, an existing promotional client may continue receiving the deliverables included when they originally joined at their locked rate.

Additional work, travel, filming, edits, formats, third-party costs or other services outside the original package may be charged separately.

Any VAT legally chargeable will be added where applicable unless the quoted price expressly states that VAT is included.

4. Changing package

A promotional rate applies only to the package on which the client originally joined.

If you subsequently move to a different package, add significant additional services or substantially alter the production scope, the price for the new package or service will be agreed separately.

Moving to another package does not automatically entitle you to promotional pricing on that package.

5. No minimum contract period

There is no minimum three-month, six-month or annual commitment unless a separate written agreement specifically says otherwise.

The promotional video service operates on a rolling basis.

Either party may end the ongoing service by giving one month's written notice.

For the purposes of these terms, one month's notice means 30 days.

6. Pausing or cancelling the service

The promotional rate is conditional upon continuous service.

If you:

cancel the service;
ask to pause the service;
allow the service to lapse; or
otherwise stop the ongoing production arrangement,

your promotional rate will end.

If you subsequently return to Acuity Beacon, the standard pricing or other pricing available at that time will apply.

The previous promotional rate is not automatically reinstated.

We may choose to reinstate it at our discretion, but are not obliged to do so.

If production is temporarily interrupted because of a decision or operational issue on our side rather than yours, this will not cause you to lose your promotional rate.

7. Payment

Unless agreed otherwise in writing, package fees are payable in advance of each production period.

A filming session may not be considered confirmed until payment has been received.

Invoices must be paid by the due date shown.

If payment becomes overdue, we may suspend filming, editing, delivery or other work until the account is brought up to date.

Where an overdue payment remains unresolved after we have contacted you and provided a reasonable opportunity to pay, we may treat the service as having lapsed. This may result in the loss of the promotional rate.

Fees already paid for a production period that has commenced are not normally refundable, except where we are unable to provide the agreed service and cannot reasonably reschedule it.

8. What's included

Each package includes only the services and deliverables expressly stated in its description.

Examples of additional work that may be chargeable include:

additional filming time;
additional filming locations;
additional people or interviews beyond the package scope;
extra videos;
alternative edits;
substantial changes to an approved edit;
additional aspect ratios or platform-specific versions;
raw footage;
project files;
photography;
animation or graphics outside the agreed style;
specialist music, stock footage or other licensed materials;
travel or accommodation not included in the package.

We will agree additional charges with you before undertaking material work outside the package scope.

9. Filming sessions

Clients are expected to make reasonable arrangements to allow filming to take place as agreed.

This includes providing appropriate access to premises, people, products, equipment or other material required for the production.

You are responsible for informing us in advance about any restrictions that could affect filming, including security rules, confidentiality requirements, venue restrictions or limitations on filming particular people or locations.

10. Rescheduling filming

We understand that small businesses sometimes need to change plans.

Where possible, we ask for at least two working days' notice if a filming session needs to be moved.

We will normally allow one reasonable rescheduling of a session without charge where adequate notice is provided.

Repeated rescheduling or cancellation at short notice may result in a reasonable additional charge where we have reserved production time, incurred costs or are unable to reallocate the booking.

If we need to reschedule a session, no rescheduling charge will apply and your promotional rate will not be affected.

11. People appearing in videos

You are responsible for ensuring that employees, customers or other people whom you ask to participate are authorised to take part in the production.

Participants should understand that they are being recorded and how the resulting media is expected to be used.

Where appropriate, Acuity Beacon may ask individual participants to provide a separate release or consent before filming or publication.

If a participant withdraws their permission after production has taken place, any additional filming or editing required as a result may be chargeable unless the withdrawal results from something we have done incorrectly.

12. Editorial and production approach

Our packages are designed to be efficient, guided productions.

We will use our professional judgement when interviewing, filming and editing the material, taking account of the client's objectives, brand and agreed brief.

Unless specifically agreed otherwise, you authorise us to make reasonable editorial decisions including:

selecting interview excerpts;
removing repetitions or mistakes;
editing for length and clarity;
cropping or reframing footage;
adjusting colour and sound;
adding captions;
adding approved branding;
selecting appropriate supporting footage or imagery where included.

We will not intentionally alter the meaning of what a participant has said.

13. Amendments

Unless otherwise stated, each package includes one reasonable round of amendments.

The included amendment round is intended for corrections and minor changes to an edit.

It does not normally include:

changing the original creative brief;
rebuilding an edit from scratch;
substantially changing the structure after approval;
replacing previously approved material;
additional filming;
creating additional versions not included in the package.

Additional amendments may be quoted separately.

We ask clients to consolidate amendment requests into a single set of feedback wherever reasonably possible.

14. Client approval and factual accuracy

The client is responsible for checking the factual accuracy of the final media before approving it.

This includes names, job titles, prices, statistics, claims, product information, regulatory statements and other business information.

We will correct production errors for which we are responsible.

Changes required because information supplied or approved by the client was incorrect may be chargeable.

15. Delivery

We will provide an expected delivery timeframe for each production.

Unless a delivery date has expressly been agreed as a contractual deadline, quoted delivery times are estimates rather than guarantees.

We will make reasonable efforts to inform the client promptly if circumstances are likely to cause a material delay.

16. Acuity Beacon production credit

The reduced promotional pricing reflects, amongst other things, Acuity Beacon's ability to receive attribution for work produced under the offer.

For media produced at the promotional rate, we reserve the right to include a discreet Acuity Beacon logo, production credit and/or acuitybeacon.com web address on the media we produce.

The size, position and format of that credit will be determined by Acuity Beacon acting reasonably.

The credit will not be intentionally positioned or designed in a way that materially interferes with the client's message or branding.

Production without an Acuity Beacon credit may be available by separate agreement and may be charged at our standard rate.

17. Acuity Beacon portfolio rights

Promotional pricing also reflects our ability to demonstrate examples of our work.

Unless agreed otherwise in writing before filming, the client grants Revolution Media & Events Ltd permission to reproduce, display and promote final media created under the agreement as examples of Acuity Beacon's work.

This may include use on:

the Acuity Beacon website;
Revolution Media & Events Ltd websites;
social media;
presentations;
proposals;
showreels;
sales materials;
case studies;
event presentations;
portfolio pages;
promotional and advertising material.

We may also use reasonable excerpts, still frames or short extracts from the finished production for these purposes.

We will not knowingly publish confidential information that the client has identified to us as confidential.

Where a client has a genuine legal, contractual, regulatory or confidentiality reason why material cannot be used publicly, this should be raised with us before filming so that an alternative arrangement can be agreed.

18. Client logos, trademarks and materials

The client grants us permission to use logos, photographs, graphics, documents and other materials supplied by the client for the purpose of creating the agreed production.

The client confirms that it has the necessary rights and permissions to provide those materials to us.

Ownership of the client's existing trademarks, logos and other intellectual property remains with the client.

19. Copyright and rights in the finished media

Unless otherwise agreed in writing, Revolution Media & Events Ltd retains copyright in the production, including the underlying filmed footage, edit project, production files and other production materials created by us.

Once all fees relating to the work have been paid, the client receives a perpetual, worldwide licence to use the final supplied media for its own normal business, marketing, sales, website and social media purposes.

That licence does not automatically include ownership of or access to:

raw footage;
editing project files;
unused interview material;
templates;
production assets;
intermediate edits.

These may be supplied or licensed separately where agreed.

Third-party material such as stock footage, music, fonts or graphics may remain subject to the licence conditions of the relevant third-party provider.

20. Raw footage and project files

Raw footage and project files are not included unless the relevant package or quotation specifically says otherwise.

We are not obliged to retain raw footage or project files indefinitely.

If a client wishes us to archive or provide raw footage, this should be agreed separately.

21. Publishing and social media performance

Unless specifically included in the package, the client is responsible for publishing the finished content on its website, social media accounts or other channels.

We may provide recommendations about where and how content could be used, but we cannot control third-party platforms, algorithms or audience behaviour.

Accordingly, we do not guarantee any particular number of:

views;
impressions;
followers;
enquiries;
leads;
bookings;
sales;
website visits;
search rankings.

Our role is to produce and provide the agreed media and supporting assets professionally.

22. Written social content

Where written posts or other copy are included, they will be prepared from information provided during the project and our understanding of the client's business.

The client remains responsible for checking and approving factual, regulatory and commercial claims before publication.

23. Confidentiality

Both parties agree to take reasonable care of genuinely confidential business information received from the other party in connection with the service.

Information will not be treated as confidential where it:

is already publicly available;
becomes publicly available through no breach of these terms;
was lawfully known to the receiving party already;
has been authorised for publication.

The portfolio rights described in these terms apply to the final media unless a confidentiality restriction has been agreed with us in advance.

24. Data protection

We will process personal information reasonably necessary to administer the client relationship, organise filming, communicate with participants and deliver the service.

Personal information will be handled in accordance with our privacy policy and applicable data protection requirements.

25. Subcontractors and production partners

We may use trusted employees, freelance crew, editors, production partners or specialist suppliers to help deliver the service.

Revolution Media & Events Ltd remains responsible for managing the contracted service provided to the client.

26. Travel and additional expenses

Unless specifically included within the package, travel, accommodation, venue hire, parking, specialist equipment and other production expenses may be charged separately.

Any material additional expense will be agreed with the client before it is incurred.

27. No guarantee of commercial results

Video can support visibility, credibility, customer confidence and sales activity, but commercial results depend on many factors outside our control.

Nothing in our marketing or conversations with the client should be interpreted as a guarantee of leads, revenue or sales unless we have expressly guaranteed a specific outcome in writing.

28. Our responsibility if something goes wrong

We will provide the service with reasonable care and skill.

If a technical or production error for which we are responsible materially affects an agreed deliverable, we will normally first seek to correct, re-edit, replace or, where reasonably possible, re-record the affected material.

To the fullest extent permitted by law, our total liability arising from a particular production period will not exceed the total fees paid by the client for that production period.

Nothing in these terms limits liability where it would be unlawful to do so, including liability for fraud or for death or personal injury caused by negligence.

We are not responsible for indirect or consequential business losses resulting from circumstances outside the reasonable scope of the production service.

29. Circumstances outside our control

Neither party will be responsible for a failure or delay caused by circumstances genuinely outside their reasonable control.

This may include severe illness, transport disruption, extreme weather, venue closure, power or technology failures or other events that make production impractical or unsafe.

Where this happens, the parties will make reasonable efforts to reschedule or agree another practical solution.

A delay caused by Acuity Beacon under this section will not cause a client to lose an otherwise valid promotional rate.

30. Ending the agreement immediately

Either party may end the agreement immediately where the other party commits a serious breach and, where the breach can reasonably be corrected, fails to correct it after being given a reasonable opportunity to do so.

We may also refuse or stop production where we reasonably consider that continuing would be unlawful, unsafe, abusive or likely to cause serious reputational harm.

Any fees properly due for work already completed remain payable.

31. Changes to these terms

The terms applying when the client first purchases the service form the basis of the agreement.

We may update our general terms for future services where reasonably necessary.

We will not use a change to these terms simply to remove an existing client's promotional base rate while that client remains eligible for the rate lock described above.

If a change materially affects an existing ongoing client, we will provide reasonable notice.

32. Communications and notices

Important contractual communications, including cancellation notices, should be made in writing.

Email is sufficient unless another method has specifically been agreed.

A cancellation request should be sent to [EMAIL ADDRESS].

33. Entire agreement

These terms, together with the package description, quotation, order confirmation and any other specific written terms agreed between us, form the agreement between the client and Revolution Media & Events Ltd.

If a specific written quotation or order confirmation expressly conflicts with these general terms, the specific written agreement will take priority for that particular issue.

34. Governing law

These terms and any dispute arising from them are governed by the laws of England and Wales.

The courts of England and Wales will have jurisdiction in relation to any dispute, subject to any mandatory legal rights that apply.