Close more of the deals
you should be winning

74%

of buyer teams demonstrated unhealthy conflict during the decision process.

80%

of the time, the vendor preferred before seller engagement goes on to win.

94%

of buying groups in its 2025 study had ranked their preferred vendors before engaging sellers.

10+ people

Typical B2B buying groups involve more than 10 people.

Attention gets you considered.

Confidence helps you get chosen.

Getting into a deal matters.

But once you're there, a different job begins.

The buying group needs to:

> understand the decision

> assess the risk

> justify the investment

> become comfortable supporting the same choice.

That is where Acuity Beacon goes deeper.

ONE

Who matters to this decison?

Understand the people likely to influence, evaluate, approve or challenge the purchase.

TWO

What do they need from you?

See the questions, concerns and uncertainties that matter around the decision.

THREE

Where could confidence break down?

Identify where buyers may struggle to understand, trust, verify or justify choosing you.

FOUR

What should you do about it?

Turn the intelligence into clearer messaging, stronger commercial evidence and practical action.

Standard CRM fields capture deal stages, but fail to measure committee alignment and unaddressed buyer risk.

Stakeholder Hesitations

Consensus Scoring

Validation Gaps

Identify technical or financial objections before they turn into formal proposal rejections.

Track real-time agreement metrics across executive, champion, and end-user personas.

Pinpoint missing proof points needed by risk-averse security and compliance reviewers.

Built for the whole buying group.

Deliver precision proof and tailored messaging targeted directly to the distinct priorities of every decision maker.

Executive Sponsors

Technical Evaluators

Economic Buyers

Strategic impact, ROI timelines, and competitive risk mitigation tailored for C-suite buyers.

Deep architecture integration, security protocols, and operational compliance documentation.

Clear cost structures, implementation timelines, and measurable value realization metrics.

Use Acuity Beacon where buying-group confidence changes the outcome.

01

02

03

Enterprise Expansion Deals

Competitive Swaps

Late-Stage Stalled Pipelines

Uncover cross-departmental requirements when scaling existing client accounts into enterprise tiers.

Arm internal champions with objective comparison proof to displace legacy incumbent systems.

Identify silent board or procurement friction holding up contract signature execution.

Creating generic marketing collateral wastes valuable revenue resources. By analyzing real buyer committee interactions, Acuity Beacon pinpoints the exact proof assets, calculators, and case studies that move deals forward.

Instead of guessing what content your prospects need, deploy intelligence-led research that answers critical buyer questions before they create friction in active sales cycles.

Buyer Intelligence is useful. Knowing what to do with it is better.

Raw data without context creates noise. Acuity Beacon translates buyer signals into clear enablement playbooks for sales reps, marketing leaders, and revenue operations teams.

Transform complex buyer data into immediate action steps that equip your champions to defend your proposal during internal decision meetings.

Ready to win the whole buying group?

Schedule a custom Buyer Intelligence audit today and unlock the hidden signals inside your sales pipeline.