Close more of the deals
you should be winning

74%

of buyer teams demonstrated unhealthy conflict during the decision process.

80%

of the time, the vendor preferred before seller engagement goes on to win.

94%

of buying groups rank their preferred vendors before engaging sellers.

10+

typical B2B buying groups involve more than 10 people.

See the decision makers and their influence.

With the Acuity Beacon Buyer Decision Map you're better informed to meet the needs of all the decision makers across the Buying Committee.

Get a clear visual view of the buy-in group, their likely questions and requirements, how well your current case answers them, where the gaps are, and what to do next.

Understand key questions and requirements.

Benchmark your current evidence coverage.

Establish priority gaps to address.

Get recommended responses that work.

See evidenced effective next actions.

04.
Prioritise critical gaps

03.
Assess your current evidence.

02.
Identify buyer requirements.

01.
Understand what drives decisions.

05.
Recommend the response

06. Activate the deal

We analyse your market, buying situation and wider buying group

Establish what each key stakeholder needs to know, validate, or see proven.

We test how well your existing case answers those requirements.

We focus on the few issues that are most likely to influence the decision.

Evidence shows what to clarify, validate, or create to strengthen your case.

Help your team use the right evidence with the right people at the right time.

Groups, not individuals, make B2B buying decisions

Your lead isn’t the whole deal.

Single-point champion relationships leave enterprise revenue vulnerable. While your primary contact may love the vision, executive sponsors, finance reviewers, and technical architects hold veto power behind closed doors.

Acuity Beacon reveals the hidden concerns, unspoken criteria, and consensus blockers across every seat in the buying group before contract submission.

Finance may need the numbers to stack up.

Technical teams may need to know it will work.

Procurement may need to reduce supplier risk.

Leadership may need confidence in the business case.

And people your sales team will never meet may have enough influence to slow down or stop the decision.

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It's just the start.

Winning the lead and winning the buying group are not the same job.

Attention gets you considered.

Confidence helps you get chosen.

Getting into a deal matters.

But once you're there, a different job begins.

The buying group needs to:

> understand the decision

> assess the risk

> justify the investment

> become comfortable supporting the same choice.

That is where Acuity Beacon goes deeper.

01

Who matters to this decison?

Understand the people likely to influence, evaluate, approve or challenge the purchase.

02

What do they need from you?

See the questions, concerns and uncertainties that matter around the decision.

03

Where could confidence break down?

Identify where buyers may struggle to understand, trust, verify or justify choosing you.

04

What should you do about it?

Turn the intelligence into clearer messaging, stronger commercial evidence and practical action.

Standard CRM fields capture deal stages, but fail to measure committee alignment and unaddressed buyer risk.

Stakeholder Hesitations

Consensus Scoring

Validation Gaps

Identify technical or financial objections before they turn into formal proposal rejections.

Track real-time agreement metrics across executive, champion, and end-user personas.

Pinpoint missing proof points needed by risk-averse security and compliance reviewers.

Built for the whole buying group.

Deliver precision proof and tailored messaging targeted directly to the distinct priorities of every decision maker.

Executive Sponsors

Technical Evaluators

Economic Buyers

Strategic impact, ROI timelines, and competitive risk mitigation tailored for C-suite buyers.

Deep architecture integration, security protocols, and operational compliance documentation.

Clear cost structures, implementation timelines, and measurable value realization metrics.

Use Acuity Beacon where buying-group confidence changes the outcome.

Enterprise Expansion Deals

Competitive Swaps

Late-Stage Stalled Pipelines

Uncover cross-departmental requirements when scaling existing client accounts into enterprise tiers.

Arm internal champions with objective comparison proof to displace legacy incumbent systems.

Identify silent board or procurement friction holding up contract signature execution.

Creating generic marketing collateral wastes valuable revenue resources. By analyzing real buyer committee interactions, Acuity Beacon pinpoints the exact proof assets, calculators, and case studies that move deals forward.

Instead of guessing what content your prospects need, deploy intelligence-led research that answers critical buyer questions before they create friction in active sales cycles.

Buyer Intelligence is useful. Knowing what to do with it is better.

Raw data without context creates noise. Acuity Beacon translates buyer signals into clear enablement playbooks for sales reps, marketing leaders, and revenue operations teams.

Transform complex buyer data into immediate action steps that equip your champions to defend your proposal during internal decision meetings.

Ready to win the whole buying group?

Schedule a custom Buyer Intelligence audit today and unlock the hidden signals inside your sales pipeline.