Enable your internal experts, happy customers and external stakeholders to prove your business case and influence the right people.
Built for organisations where trust shapes buying decisions
Acuity Beacon provides a strategic approach to expert-led B2B businesses
where credibility, specialist expertise and buyer confidence influence commercial outcomes.
What are your big goals this year?
Generate better leads
Win more proposals
Move deals forward
Equip your sales team
97%
By understanding what drives your prospective clients to choose the best vendor for their needs, we're able to create video content that speaks directly to their needs and provides the information they need to choose yoiu.
From simplifying complex concepts, humanising brands and establishing value through insightful video content that shows off your expertise and drives differentiation - the stats prove that b2b video content is one of the most effective ways to generate the kind of leads you actually want.
Our proprietary methodology helps make the whole process painless, effective and - dare we say - fun.
higher conversion rate for visitors who watch homepage product or demo videos.
97%
higher conversion rate for visitors who watch homepage product or demo videos.
Let's leverage everything great about your business to get there.
Every decision-maker has different questions.
We plan for all of them.
The business case. By understanding the needs, perceptions of risk and what success looks like for your ideal customers, we steer the interviews and capture messaging that speaks directly to your prospective buyers, and to the decision-makers you’ll never get to meet.
The real story. We avoid the obvious, bland dialogue that fills so many testimonials and customer case studies. Instead, we craft customer stories that express the true human experience and uncover the deeper insight and detail business professionals need to make informed decisions.
Planned for every use. Video is often shot first and cut up afterwards. We work the other way round. We start with all the ways video needs to support your business goals: for different decision-makers, different parts of the customer experience, different products and services, and different buyers at different stages of the buying journey. Then we plan the interviews so each contributor is asked about everything they are qualified to discuss. You end up with not one video but a library of recorded answers, each planned for a purpose, that can be used in many videos.
Every decision-maker asks different questions. Operations wants to know how onboarding went. Finance wants the commercials. Security wants to know why you can be trusted. One glowing testimonial rarely answers any of them. So we work with you to find out what your buyers need, what worries them and how they judge risk, and we plan the interviews to answer it.
Build a customer proof library from conversations with clients, internal experts and trusted independent operators?
One conversation provides the component parts of numerous videos that operate across the business.
We interview your contributor - digging deep to get the insight that actually moves decisions forward.
Every answer is recorded, edited and labelled as a component video segment; who is speaking, what it covers, which product or service it concerns.
The Acuity Beacon Evidence Library enables us to combine answers from different people to build a whole new video for a new need: a finance director weighing risk, a prospect comparing services, a technical reviewer checking the detail.
How it works
We edit the videos and deliver them in your library, labelled by role, concern and service, ready for your sellers and your website.
Everyone we feature sees what will be published and approves it. [Confirm how approval is requested and recorded.]
We organise the filming (remote or on location), interview each person on camera.
We agree who to film and which questions each person will answer, starting from the questions your prospects and sellers ask most.
01
Plan
02
Production
03
Approve
04
Deliver
You: Choose the customers and experts and tell us what you want to achieve.
You: Introduce us to the people to film - we'll take care of everything else.
You: Nothing, or confirm the list.
You: Put your video library to work and knock those goals out of the park.
B2B buying happens before, around and beyond the sales conversation
74%
of buyer teams demonstrated unhealthy conflict during the decision process.
80%
of the time, the vendor preferred before seller engagement goes on to win.
94%
of buying groups rank their preferred vendors before engaging sellers.
10+
typical B2B buying groups involve more than 10 people.
01.
Find out how Acuity Beacon can help drive your business growth with credibility.
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Find what drives the decision
Acuity Beacon combines market intelligence with your own commercial reality to identify the people, priorities, requirements and risks shaping the buying choice.
Expose the gaps that matter
We compare what buyers need with the answers and evidence you already have - then isolate the unresolved issues most likely to affect the buyers decision.
Build a business case around the buyers needs
We use the strongest existing evidence first, then clarify or create what is genuinely missing.
Answer the buyers questions - before they ask them
We align the right answers, proof and tools with the right buyer, champion and sales situation.
Put it to work
Build a library that compounds. Grow an easily retrievable asset bank that supports business growth.
Acuity Beacon turns buyer intelligence into a clear commercial response - identifying what is driving the decision,
where your case is exposed, what needs strengthening and how to get the right message to each decision maker.
Then act on it.
What are your goals this quarter?
Tell us what you need to achieve this quarter and we’ll work out where Acuity Beacon can make the biggest difference.
Increase awareness
Build trust
Explain your value
Get in front of more of the right people - and give them a reason to remember you.
Give buyers more reasons to feel confident choosing you.
Make it easier for buyers to understand why you matter.
Reach the whole buying group
Help deals move forward
Be found in AI answers
Help the people you may never meet understand why they should support you.
Give buyers the answers, reassurance and proof they need to take the next step.
Make your expertise easier for buyers - and the AI tools helping them research - to find and understand.
Let's get started
We activate the right messages, expertise and evidence in the places they can best support your objective - across awareness, buyer education, the wider buying group, sales conversations and live opportunities.
We identify what you already have that works, where important gaps exist, and what needs to be clarified, improved or created to give buyers what they need.
Acuity Beacon combines market intelligence, buyer insight and your own commercial knowledge to understand who matters, what drives their decisions and what they need from you.
Start with the commercial goal - increase awareness, build trust, explain your value, reach more of the buying group, improve conversion or help important deals move forward.
1. Tell us what you want to achieve.
2. We find out what your buyers need.
3. We strengthen what buyers see.
4. We put it to work.
Attention gets you considered.
Confidence helps you get chosen.
Getting into a deal matters.
But once you're there, a different job begins.
The buying group needs to:
> understand the decision
> assess the risk
> justify the investment
> become comfortable supporting the same choice.
That is where Acuity Beacon goes deeper.
01
Tell us what you want to achieve.
Start with the commercial goal - increase awareness, build trust, explain your value, reach more of the buying group, improve conversion or help important deals move forward.
02
We find out what your buyers need.
Acuity Beacon combines market intelligence, buyer insight and your own commercial knowledge to understand who matters, what drives their decisions and what they need from you.
03
We strengthen what buyers see.
We identify what you already have that works, where important gaps exist, and what needs to be clarified, improved or created to give buyers what they need.
04
We put it to work.
We activate the right messages, expertise and evidence in the places they can best support your objective - across awareness, buyer education, the wider buying group, sales conversations and live opportunities.
The Buyer Decision Map
See the decision makers and their influence.
With the Acuity Beacon Buyer Decision Map you're better informed to meet the needs of all the decision makers across the Buying Committee.
Get a clear visual view of the buy-in group, their likely questions and requirements, how well your current case answers them, where the gaps are, and what to do next.
Understand key questions and requirements.
Benchmark your current evidence coverage.
Establish priority gaps to address.
Get recommended responses that work.
See evidenced effective next actions.
Easy as 1, 2, 3... 4.
01
Tell us what you want to achieve.
Whether that is reaching more of the buying group, building trust, explaining your value, improving conversion or helping important deals move forward.
02
identify what the buying group needs.
We combine market intelligence, buyer insight and your own commercial knowledge to understand the people shaping the decision, what matters to them and what they need from you.
03
We build the evidence-backed response.
We identify what you already have, where the important gaps are and what needs to be clarified, strengthened or created for the different decision-makers involved.
04
We activate it across the buying journey.
We put the right insights and evidence in front of the right people, in the right form and at the right point - so they can understand the value, build confidence, support the decision and move forward.
From limited visibility to a stronger buying case
04.
Prioritise critical gaps
03.
Assess your current evidence.
02.
Identify buyer requirements.
01.
Understand what drives decisions.
We combine market intelligence, buyer insight, and your own commercial data to uncover what's really driving the decision, identify the gaps in your case, and help you close them with the right evidence and actions
05.
Recommend the response
06.
Activate the deal
We analyse your market, buying situation and wider buying group
Establish what each key stakeholder needs to know, validate, or see proven.
We test how well your existing case answers those requirements.
We focus on the few issues that are most likely to influence the decision.
Evidence shows what to clarify, validate, or create to strengthen your case.
Help your team use the right evidence with the right people at the right time.
Groups, not individuals, make B2B buying decisions
Your lead isn’t the whole deal.
Single-point champion relationships leave enterprise revenue vulnerable. While your primary contact may love the vision, executive sponsors, finance reviewers, and technical architects hold veto power behind closed doors.
Acuity Beacon reveals the hidden concerns, unspoken criteria, and consensus blockers across every seat in the buying group before contract submission.
Finance may need the numbers to stack up.
Technical teams may need to know it will work.
Procurement may need to reduce supplier risk.
Leadership may need confidence in the business case.
And people your sales team will never meet may have enough influence to slow down or stop the decision.
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2
3
4
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It's just the start.
Winning the lead and winning the buying group are not the same job.
Attention gets you considered.
Confidence helps you get chosen.
Getting into a deal matters.
But once you're there, a different job begins.
The buying group needs to:
> understand the decision
> assess the risk
> justify the investment
> become comfortable supporting the same choice.
That is where Acuity Beacon goes deeper.
01
Who matters to this decison?
Understand the people likely to influence, evaluate, approve or challenge the purchase.
02
What do they need from you?
See the questions, concerns and uncertainties that matter around the decision.
03
Where could confidence break down?
Identify where buyers may struggle to understand, trust, verify or justify choosing you.
04
What should you do about it?
Turn the intelligence into clearer messaging, stronger commercial evidence and practical action.
Standard CRM fields capture deal stages, but fail to measure committee alignment and unaddressed buyer risk.
Stakeholder Hesitations
Consensus Scoring
Validation Gaps
Identify technical or financial objections before they turn into formal proposal rejections.
Track real-time agreement metrics across executive, champion, and end-user personas.
Pinpoint missing proof points needed by risk-averse security and compliance reviewers.
Built for the whole buying group.
Deliver precision proof and tailored messaging targeted directly to the distinct priorities of every decision maker.
Executive Sponsors
Technical Evaluators
Economic Buyers
Strategic impact, ROI timelines, and competitive risk mitigation tailored for C-suite buyers.
Deep architecture integration, security protocols, and operational compliance documentation.
Clear cost structures, implementation timelines, and measurable value realization metrics.
Use Acuity Beacon where buying-group confidence changes the outcome.
Enterprise Expansion Deals
Competitive Swaps
Late-Stage Stalled Pipelines
Uncover cross-departmental requirements when scaling existing client accounts into enterprise tiers.
Arm internal champions with objective comparison proof to displace legacy incumbent systems.
Identify silent board or procurement friction holding up contract signature execution.
Ready to win the whole buying group?
Schedule a custom Buyer Intelligence audit today and unlock the hidden signals inside your sales pipeline.
Turn your experts, customer stories and insights into video that drives B2B growth.
Video Testimonials
Proposal Support
Webinar Production
Thought Leadership
Address:
Acuity Beacon
Revolution Media & Events
The Bradfield Centre,
184 Cambridge Science Park, Cambridge
CB4 0GA
Acuity Beacon is owned and operated by
Revolution Media & Events Ltd.
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