Trusted by

Campaigns that drive leads for up to six months

You spent weeks preparing. You promoted it, ran it live, and got a decent attendance. Then the recording went onto a webpage somewhere, the leads trickled to nothing, and you moved on to the next thing.

That is how most B2B webinars work. A burst of activity, a list of names, and then silence.

The problem is not the content. It is that the webinar was designed as an event, not as an asset. Nobody planned what would happen with it after the live date. Nobody turned it into the kind of content that keeps generating conversations for months.

That is what we do differently.

The Signature Campaign.
A complete lead generation engine.

A campaign built around your most compelling value proposition.
Cambridge Science Park as your backdrop.
A six month strategic campaign built around your expertise.

A 25–40 minute webinar in a professional podcast-style format. We handle the brief, the structure, the host preparation, and the session itself. You bring your expertise - we bring it to life in a way that engages audiences.

The Expert Session

Engage the 'Hidden Buyers' who influence buying decisions with four executive summary webinars - each addressing the specific concerns of decision-making stakeholders such as Compliance, Ops, Procurement etc.

Discovery & Strategy

A 60-minute session to understand your market, your buyers, and what your content needs to achieve. We shape the topic, the angle, and the messaging before anything else happens.

Sales Enablement Assets

All of the webinar and content assets we produce are yours to leverage within sales presentations, your website, proposals... anywhere they can add value and help close deals by highlithing your credibility.

The Executive Highlight

Six-Months of Lead Generation

Your webinar session is repurposed into a six-month omni-channel lead generation campaign designed specifically to drive leads to your on-demand webinar registration page.

Four steps. Zero complexity.

Strategy & Briefing

We build the content brief, structure the session, and prepare the host. You review and approve the approach. No surprises on the day.

Post-Production

Whether we capture your insight at your location or you join us at Cambridge Science Park for a relaxed, expert-led session in a podcast-style format - the filming location is your choice. We manage everything - you focus on the conversation.

Discovery

We start with a 60-minute session to understand your market, your buyers, and what your content needs to achieve. This is where we shape the topic, angle, and messaging.

Find out how AcuityBeacon can help drive your business growth with credibility.

We start by understanding what your business needs to achieve, who you need to influence, and what your audience needs to understand in order to see the value in what you do.

We help you articulate that value more clearly, shape messaging that resonates with the right people - including the decision makers you may never meet - and turn that thinking into credible assets that support you in achieving your business goals.

Campaign Delivery

We produce the full webinar, the executive highlights, the video clips, the LinkedIn campaign, and the sales enablement assets. You receive a complete six-month campaign - ready to activate and start generating leads.

Where innovation happens.
That's where we are.

Filming at Cambridge Science Park

For regulated industries, professional services firms, and innovation-driven companies, the environment your content is filmed in matters. A spare bedroom with a ring light sends one message. A professional backdrop at Cambridge Science Park sends another.

Of course, we'd be happy to film from your location, your client's offices or even remotely - we're ready to capture your insight where it makes most sense for the story and the outcome you need.

Built for B2B companies that sell through expertise

Acuity Beacon works best for mid-market B2B companies in technology, professional services, life sciences, and financial services — businesses where trust, credibility, and technical depth matter more than volume.

If your sales process involves multiple decision-makers, longer sales cycles, and buyers who need to feel confident before they commit, this is designed for you.

Real ROI from strategic webinar campaigns.

Don't let your webinar content die after two weeks. Acuity Beacon are specialists at leveraging your insight to keep you front of mind with your target audience.

One conversation. That is all it takes to find out whether this is right for your business. No pitch deck, no pressure — just a straightforward discussion about what you are trying to achieve and whether we can help.

“AcuityBeacon transformed our proposal conversions – everything is organized, clear, and easy to track.”

Amanda C
TBC Global

“Their team saved us countless hours every month. Professional, fast, and incredibly reliable.”

Matthew B
Big Deal Agency

“Incredible uptick in our conversion rates and real human support – exactly what we needed to scale confidently.”

Janet K
Grouple Inc

What our clients say?

testimonials