Remove the barriers to winning more deals

Most bids are lost for at least one of three reasons. Fix these and you stop leaking wins.

of buyers say they need ROI based proof points in order to buy.

of buyers rank their shortlist in order of preference before contacting sales.

of deals are lost to customer indecision - not a competitor.

Turn your strongest real world proof into decision ready credibility assets that answer the unspoken questions buyers and internal stakeholders use to approve or veto a deal.

Turn your proposals into decision enablement

Evidence-Based Credibility

Buyer insight + strategic video helps to articulate your value with unparalleled clarity.

What we do

We combine buyer insight with a structured, evidence-led process to create targeted messaging and proof assets that embed within your proposals in order to remove friction in the approval process - and without forcing you to rewrite your entire proposal library.

It's a decision enablement methodology delivered in a format that engages stakeholders to make an informed decision based on insight.

Outcome

Clearer proposals. Faster internal alignment. Fewer late-stage surprises.

You get a proposal system that:

• makes your value and scope easy to summarise

• reduces approval delays caused by ambiguity

• pre-empts common concerns from procurement, finance, ops, and risk

• helps your champion the proposal with confidence

Proposition

A low-friction way to increase proposal confidence and reduce unsuccessful bids.

We start with what you already have - your proposals, objections, pipeline patterns, and deal history - and use it to design a clarity-first narrative that anticipates stakeholder concerns.

The result is a small set of high-impact assets that make the deal feel safer to approve.

Let's get growing

Book a discovery call and see how the AcuityBeacon Proposal Credibility System could work for you.

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Convince the decision makers you'll never meet.

The 'hidden buyers' are calling the shots. Here's how to reassure them.

Most proposal content is produced for the primary contact. But buying decisions are made by decision-making groups commonly known as 'hidden buyers'. Each of these stakeholders is looking for different risks, proof, and reassurance.

We help ensure your proposal lands with a compelling message to everyone that sees it by:

• identifying the stakeholder concerns that actually slow approval

• designing a message hierarchy that reduces internal disagreement

• creating targeted assets that answer those concerns clearly

• keeping it lean - only building what's needed to win the deal

We design approval logic - which ensures your proposal increases prospect confidence (without creating a massive content project for you).

Proposals including video can increase deal success by 41%

Proposals with video included in them close 26% faster.

Only 21% of proposals include video within them.

A Rare Advantage For Growth-Focused Businesses

Credibility-driven proposals are one of the simplest, most underused ways to stand out in a competitive bid, without changing your pricing or your scope. The bar is low - the upside is high.

A simple 3-step delivery process

Effective, procurement-friendly credibility assets that close deals.

Interview & Production

We capture authentic, defensible credibility through structured interviews and targeted filming - then produce assets designed to articulate your value, eliminate and perception of risk and present you as the authority.

Proposal Deployment Guidance

Where necessary we produce videos to present your authority, expertise and unbeatable relevance. You get clean files, clear usage guidance, and recommended placements - so the right stakeholders see the right proof at the right moment.

Signal & Proof Audit

We identify what the buyer needs to understand about your business and proposition in order to conclude that you're the obvious best choice. Then we review your existing credibility portfolio and identify gaps.

Find out how the AcuityBeacon can help drive your proposal conversions and grow.

Most B2B proposals don’t fail because they’re missing information. They fail because the evaluator can’t confidently answer:

• Is the vendor a safe pair of hands?

• Can they really deliver what they promise?

• How can I be certain of successful deployment?

Your written response may be strong - but it still asks reviewers to do heavy cognitive work to find certainty.

B2B proposals with embedded proof assets, based on buyer signals, vendor credibility and strategic deployment reduces that burden by guiding evaluators to the proof that matters.

The Credibility System

What makes a winning proposal
and how to fix yours.

Data is the foundation. Humans make it persuasive.

We create the proposal credibility messaging from your insight, real-world data and buyer signals, then apply experienced human judgement to turn those signals into clear, credibility assets that engage, inform and motivate.

Inputs typically include:

• RFP language and evaluation criteria

• Sales call transcripts and objection patterns

• Stakeholder priorities and risk concerns

• Competitor positioning and differentiation gaps

• Client asset libraries and past proof that’s being underused

Then we map each asset to a decision driver - so every piece of media is geared towards overcoming objections, establishing trust and winning deals.

“AcuityBeacon transformed our proposal conversions – everything is organized, clear, and easy to track.”

Amanda C
TBC Global

“Their team saved us countless hours every month. Professional, fast, and incredibly reliable.”

Matthew B
Big Deal Agency

“Incredible uptick in our conversion rates and real human support – exactly what we needed to scale confidently.”

Janet K
Grouple Inc

What our clients say?

testimonials