Video testimonials that help move buyers forward.

Book a discovery call

We produce client testimonials designed to do a commercial job - generate enquiries, build confidence, answer buyer questions, create momentum and help progress deals.

Trusted by

Project examples.

OLink

Nanostring

Product Testimonial (Life Science)

EA First / Qubit

Client Testimonial

Nanostring

Product Testimonial (Life Science)

Finspector

Expert Insight

Want to see more? Drop us a line.

Book an intro call

EVIDENCE-BASED CREDIBILITY

Innovator Network

Community Promo

OLink

Product Testimonial (Life Science)

Nanostring

Product Testimonial (Life Science)

SKC Studios

Investor Commnications

Expert Insight

Finspector

Customer proof should make the next decision easier

The Buyer-Proof system is built around three commercial outcomes: faster trust, wider stakeholder confidence and reusable evidence your team can deploy again and again

Reduce perceived risk.

Support the full buying group.

Make customer evidence easier to use.

Turn customer stories into assets your sales, marketing, and proposal teams can use across the buying journey.

Create proof that speaks to visible buyers, hidden stakeholders, and internal champions.

Give future buyers credible evidence from real customers, not just claims from your own team.

A testimonial says your customer was happy.
Buyer proof helps the next customer make a decision.

Most testimonials stop too soon. They capture that the customer was pleased, but complex B2B buyers need more than reassurance that you were pleasant to work with

They need evidence around value, relevance, implementation, service quality, commercial justification, and internal confidence.

The Buyer Proof System structures every interview around the evidence your future buyers need to trust you.

Four types of evidence shape complex B2B decisions.

Strong customer evidence should help buyers understand value, see relevance, feel confident in delivery, and persuade others internally.

Commercial evidence

Proof the investment creates value, ROI, cost reduction, time savings, risk reduction, efficiency or growth.

Relevance evidence

Proof that you have helped companies like them, with similar use cases, pressures, risks, or buying contexts.

Confidence evidence

Proof that implementation, service, support, and delivery will not create unnecessary risk or disruption.

Decision evidence

Proof internal champions can share with finance, procurement, compliance, operations, security, and leadership.

One customer interview can become a full set of buyer-ready assets

The goal is not simply to create a video. It is to create commercial proof that your team can use where trust matters most

Focused video assets shaped around themes such as value, risk, relevance, implementation, service, and quality confidence.

Stakeholder-specific video assets

Customer Evidence Your Team Can Use in Proposals, Tenders, Sales Decks, and Follow-Up

Proposal-ready proof

Customer Evidence Library

Approved customer quotes, proof statements, and evidence-led messaging for sales and marketing use.

Main customer proof film

A polished customer story that shows why future buyers can trust you

Campaign and landing page proof

Customer evidence that makes campaign pages, outreach, and LinkedIn activity more credible.

Internal Champion Support

Evidence your main contact can share with finance, procurement, compliance, operations, and leadership

For B2B companies where trust affects the sale

The strongest fit is an expert-led B2B company selling complex, high-value, or risk-sensitive products and services

For businesses that need to influence finance, procurement, compliance, operations, security, or leadership

Multiple Decision Makers

For companies that need to reduce perceived risk and prove why they are the safer choice

Competing against bigger names

Underused customer proof

For Teams with Happy Customers but Limited Reusable Evidence for Sales, Proposals, and Campaigns

Complex sales

For companies where buyers need confidence before they feel ready to move forward

We'll take care of everything

A managed approach designed to take the pressure off your team.

One of the biggest barriers to creating strong customer-facing content is simply finding the time to manage it properly. That is why we take care of the process for you - from shaping the brief and planning the right assets to overseeing production and delivering work that is ready to use.

That means your team can stay focused on the day job while we turn your expertise into clear, credible, commercially useful media assets.

We work with specialist B2B firms, professional services businesses, and innovation-led companies to create content that helps buyers understand their value more clearly and trust their expertise more quickly.

That includes video content, podcasts, webinars, customer testimonials, regional events, and LinkedIn content designed to support real business goals.

We are skilled at extracting the insight, knowledge, and experience that make a business worth paying attention to - then turning that into clear, authority-building content that is commercially useful from the first impression onwards.

Wherever your story needs to be told

Whether you want to film at our Cambridge Science Park base, at your site, with your clients, on location elsewhere in the world or remotely, we can work where it makes most sense for the story and the outcome you need.

We are set up to capture content where your expertise is best demonstrated and where the strongest, most credible version of the story can be told.

Communicate your expertise with clarity.
Build success through trust.

Evidence-Based Credibility

For specialist B2B businesses doing valuable, high-quality work, articulating your value with clarity and credibility is crucial to business success.

When buyers can quickly understand what makes your business different, why your expertise matters, and how your offer creates value, it becomes much easier to build trust, strengthen positioning, and support better buying decisions.

That is where the right content makes a real difference.

We help businesses present their unique value and expertise without the jargon, the fluff, or the dreaded marketing-speak - so your content feels clearer, more credible, and more commercially useful from the very first impression.

Book a discovery call

Convince the decision makers you'll never meet.

The 'hidden buyers' are calling the shots. Here's how to reassure them.

Most proposal content is produced for the primary contact. But buying decisions are made by decision-making groups commonly known as 'hidden buyers'. Each of these stakeholders is looking for different risks, proof, and reassurance.

We help ensure your proposal lands with a compelling message to everyone that sees it by:

identifying the stakeholder concerns that actually slow approval
designing a message hierarchy that reduces internal disagreement
creating targeted assets that answer those concerns clearly
keeping it lean - only building what's needed to win the deal

We design approval logic - which ensures your proposal increases prospect confidence (without creating a massive content project for you).

Remove the barriers to winning more deals

Most bids are lost for at least one of three reasons. Fix these and you stop leaking wins.

of buyers say they need ROI based proof points in order to buy.

of buyers rank their shortlist in order of preference before contacting sales.

of deals are lost to customer indecision - not a competitor.

Turn your strongest real world proof into decision ready credibility assets that answer the unspoken questions buyers and internal stakeholders use to approve or veto a deal.

Proposals including video can increase deal success by 41%

Proposals with video included in them close 26% faster.

Only 21% of proposals include video within them.

A Rare Advantage For Growth-Focused Businesses

Credibility-driven proposals are one of the simplest, most underused ways to stand out in a competitive bid, without changing your pricing or your scope. The bar is low - the upside is high.