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Video testimonials and case studies
for B2B, life science and tech

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Authentic customer success stories that show your real impact and build customer confidence.

B2B CUSTOMER VIDEO TESTIMONIALS

Trusted by

Put your best client evidence to work

Tell us what you want to achieve and we'll tailor an approach to help you achieve your business goals.

A STRATEGIC APPROACH

Messaging that meets your audiences needs

Different audiences have different needs when it comes to what your happy clients share about the positive aspects of working with you.

We will profile and understand your ideal audience. Here is a sentence of copy content that is currently a placeholder but will be a compelling piece of text very soon. That's the plan anyway.

Identify secondary decision makers

Different audiences have different needs when it comes to what your happy clients share about the positive aspects of working with you.

We will profile and understand your ideal audience. Here is a sentence of copy content that is currently a placeholder but will be a compelling piece of text very soon. That's the plan anyway.

Craft messaging that resonates

Different audiences have different needs when it comes to what your happy clients share about the positive aspects of working with you.

We will profile and understand your ideal audience. Here is a sentence of copy content that is currently a placeholder but will be a compelling piece of text very soon. That's the plan anyway.

You brief us. We get the result you want.

We make it easy. You tell us what you're looking to achieve and we manage the process end-to-end ... you simply approve as we go.

Messaging designed to engage your audience.

7 days from project filming to final delivery.

Tell us the audience you want to engage and we'll establish what they need to hear to be motivated by your message.

Once filming wraps, we'll get your completed video to you in 7 working days - with just a few approval steps in between.

Our approach

We'll take care of everything.

A managed approach designed to take the pressure off your team.

One of the biggest barriers to creating strong customer-facing content is simply finding the time to manage it properly. That is why we take care of the process for you - from shaping the brief and planning the right assets to overseeing production and delivering work that is ready to use.

That means your team can stay focused on the day job while we turn your expertise into clear, credible, commercially useful media assets.

RELAX - WE'VE GOT THIS

Real clients. Real results.

Jason Saint

EVIDENCE-BASED CREDIBILITY

"Acuity Beacon has taken our marketing efforts
to a whole new level"

CEO

Lana Sandersǒn

Head Of Innovation

"We've seen a significant increase in conversions as a direct result of our work with Acuity Beacon"

"Acuity Beacon took our marketing efforts to a whole new level"

Jessanne Burns

CTO

"We've seen a significant increase in conversions as a direct result of our work with Acuity Beacon"

Jessanne Burns

CTO

"Acuity Beacon took our marketing efforts to a whole new level"

Jessanne Burns

CTO

Wherever your story needs to be told.

Whether you choose our Cambridge Science Park base, your premises, your client’s premises, or our studio-quality remote recording setup, we can film wherever makes most sense for the story and outcome you need.

Filming sessions typically take around an hour, plus setup. And because we are experienced at coaching interviewees, we make the whole process as simple, relaxed and enjoyable as possible.

ON LOCATION + REMOTE

The video testimonial workflow

Effective customer videos are created around strategic messaging, the buyer's need for credible insight, and clear business outcomes.

A STRATEGIC APPROACH

For B2B companies where trust decides success

For businesses that need to influence finance, procurement, compliance, operations, security and leadership.

In complex B2B sales, the person championing you is rarely the only person who needs convincing.

We help create customer proof that can support the wider buying group - not just the first conversation.

Multiple Decision Makers

Competing against bigger names

Underused customer proof

For teams with happy customers but limited reusable evidence for sales enablement, proposals and campaigns.

Many companies have strong client relationships, but very little proof that can be used commercially.

We can help turn customer goodwill into clear, credible material that supports your sales process, website, proposals, LinkedIn activity and follow-up campaigns.

Complex sales

For companies where buyers need confidence before they feel ready to move forward.

A strong testimonial should help answer the questions that slow a deal down:
Can we trust them? Will this work for us? What happens after we buy? What value did another customer actually get?

We help shape the testimonial around the proof your buyers need to hear.

For companies that need to reduce perceived risk and prove why they are the safer choice.

When you are competing against larger, better-known providers, buyers need reassurance.

We help position your customer stories so they build confidence, reduce doubt and make your business easier to trust.

Strategically focussed video testimonials and case studies developed to speak to the specific needs of your individual buyer groups. This is how we make your testimonial videos even more commercially effective.